Where To Buy Honest Company Diapers
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The Honest Company markets its products as safe and eco-friendly. The company does not use "health-compromising chemicals or compounds", including the "No List" of ingredients that it promises to never allow in its products. Whole Foods and Costco were The Honest Company's initial retail distributors. The company began selling in Target Corporation on June 15, 2014. Other stores that carried the company's products by mid 2014 included Buy Buy Baby and Nordstrom. By the end of the third quarter of 2014, the company carried 90 products. Its leading seller was diapers.
Pampers are what you might consider traditional disposable diapers. The brand is owned by the company Procter and Gamble, which also owns Luvs, Charmin, and Pantene. Pampers are widely available at most grocery stores, drug stores and online manufacturers like Amazon, and are the leading brand used by hospitals in the U.S.
Honest diapers are sold by the Honest Company, which was started by actress Jessica Alba with a focus on sustainability, wellness, and natural ingredients. In addition to diapers, the Honest Company sells other baby products, like shampoo and lotions as well as beauty, skincare and household cleaning products. Honest products were once only available online, but they have branched out to several retailers, including Target and Walgreens, where you will likely find Honest diapers in the baby aisle with other brands.
Overall, the company estimates that the clean and natural markets are expected to grow 6x faster than the same categories in the conventional U.S. markets. For reference, diapers and wipes, skin and personal care, and household and wellness products represented 63%, 26%, and 11% of revenue in 2020.
The Honest Co. has forged an impressive niche in natural (or at least natural-seeming) consumer products like detergent and diapers, raising more than $200 million from outside investors since it was founded in 2011, according to FactSet data. While rumors of a sale to consumer goods giant Unilever never materialized (Unilever instead went on to acquire chem-free household product company Seventh Generation), Honest reached more than $300 million in sales in 2016, five years after its launch.
The company expects growth in diapers and wipes, and skin and personal care products to be in the mid-single digits after the first quarter of 2022. The Household and Wellness product category is expected to face continued headwinds due to reduced consumer demand for COVID-related sanitizing and disinfecting products. 781b155fdc